MicroTek, Inc. Unveils Future-Focused Brand Identity and Website

Chicopee, MA – MicroTek, Inc., a leader in innovative technology solutions, is proud to announce the launch of its refreshed brand identity and new website. This milestone marks a
significant step in the Company’s evolution, aligning its digital presence with its
forward-thinking mission and ever-expanding capabilities.
MicroTek has introduced a revitalized brand identity, including a new logo,
updated color palette, and refined messaging that better reflects the company’s
commitment to innovation, reliability, and customer-centric solutions.
“We’re incredibly excited about this launch,” said Phil D’Entremont, CEO of
MicroTek. “The warm colors of our new logo embody the spirit of MicroTek’s
team-first mission. This rebrand is more than just a visual update—it’s a reflection
of our culture, our values, and our vision for the future.”
The rebranding initiative is part of MicroTek’s broader strategy to enhance its
digital footprint, improve client engagement, and support its growing portfolio of
services across industries.
“I was honored to be a part of the launch of MicroTek’s new marketing initiative,”
said Denise Dukette, MicroTek Board of Director’s President. “For over four
decades, MicroTek has been providing top-quality manufactured products from a
skilled workforce that includes individuals with disabilities. Our clients receive the
highest-quality products at market pricing while working with us to make the
world a better place. We are excited to share our new logo and website that tells
our entire story.”
Alongside the refreshed branding, MicroTek recently launched a new corporate
website that features streamlined navigation and enhanced functionality, offering
visitors a more intuitive and engaging experience.
To explore the new website and learn more about MicroTek’s offerings, visit
www.microtek.org.
For more than 40 years, MicroTek has been helping clients prepare for their future
and create sustainable business models by providing the highest-quality wiring
components quickly and at a competitive price. They do this using a non-profit
model that develops an inclusive workforce that includes motivated individuals,